Blue Diesel

As the lead art director for these accounts, my role was to lead the creative efforts for these projects. These tablet presentations are designed for pharma sales reps to deliver to doctors. They are designed so that the rep can walk a doctor through a non-linear presentation that highlighted the most significant brand attributes for that doctor. The brand is broken up into various assets that are stitched together within the brands selling methodology to create an engaging and impactful experience for the rep and the doctor.